about us

P1 Brand

Established in 2009 and based in Los Angeles, California, P1 Brand is a multimedia concept label that passionately explores the cultural intersection of art, design and motorsport. 

Our unlikely narrative evolves and unfolds in the form of limited edition graphic tees, serigraph prints, and other accessories. New content is always being created and presented on both the P1 Brand website and all of our social media platforms, @P1Brand. 

Victory is Black and White.


As Founder and Creative Director, J.Filipow has combined a lifelong passion of motorsports with decades of professional experience in art and design, to create P1 Brand.

"My fascination for all motorsports started at an early age," says the Indianapolis, Indiana native. "Childhood trips to the Indy 500, where I first witnessed the sights and sounds of motorsport competition, left an unforgettable impression on me."

Filipow has done commercial design work for international clients such as Nike/Air Jordan, Kobe Bryant/KB24.com, Adidas, Honda, Fender Guitars Custom Shop, Pepsico/Mountain Dew, Hurley, Matix Clothing, DC Shoes/Ken Block Gymkhana 3.0, The Berrics, Deluxe Distribution, Falcon Motorcycles, Independent Film Channel, G4TV, Benny Gold, Loser Machine, Obey Clothing, Obey Giant Art, Studio Number One, House Industries, Tellason denim and more. He also appears in the product placement-exposing documentary film, The Greatest Movie Ever Sold, directed by Academy Award Nominee, Morgan Spurlock. 

From the spirit of the company and a minimal, visual identity, to product conception and realization; P1 Brand is Filipow's vision for this unique and independent lifestyle label.

Filipow holds a Bachelor of Fine Arts degree from the Savannah College of Art and Design.