P1 Brand
Our Mission
P1 Brand was founded in 2009 in Los Angeles, California, emerging out of the desire to combine design and motorsports in an unprecedented way.
Striving to reinvent and reinterpret the visual language of motorsports, P1 Brand brings years of the passionate pursuit of motorsport to every object we realize. We develop and produce quality trackwares and accessories to motorsport enthusiasts and participants around the world. Our Trackwares embody an unparalleled combination of technical and aesthetic knowledge, which brings unique results to all of our products.
We pride ourselves in using local resources in the development and production of our items.
P1 Brand- Victory is Black and White.
J.Filipow
"My fascination for all motorsports started at an early age," says the Indianapolis, Indiana native. "Childhood trips to the Indy 500, where I first witnessed the sights and sounds of motorsport competition, left an unforgettable impression on me."
As Founder and Creative Director, Filipow has combined his lifelong passion of motorsports, along with decades of professional experience in the fields of art and design, into the creation of P1 Brand.
Filipow has done commercial design work for many international clients such as Nike/Air Jordan, Kobe Bryant/KB24.com, Adidas, Honda, Fender Guitars Custom Shop, Pepsico/Mountain Dew, Hurley, Matix Clothing, Monster Energy Drink, DC Shoes, The Berrics, Royal Elastics, Falcon Motorcycles, Independent Film Channel, G4TV, Obey Clothing, Obey Giant Art, Studio Number One and more. In addition, he recently worked with, and appears in, the product placement-exposing documentary film, The Greatest Movie Ever Sold, directed by Academy Award Nominee, Morgan Spurlock.
Within the RC industry, his client list has included JConcepts, Xtreme RC Cars Magazine, RC America/Paul Lemieux, Team Trinity/Epic, Team Losi/Adam Drake, KO Propo America, Pacific Coast Hobbies, West Coast RC Raceway, and many more.
From the spirit of the company and the visual identity, to the product concepts and the graphic design; P1 Brand is Filipow's vision for this unique and independent lifestyle label.
Filipow holds a Bachelor of Fine Arts degree from the Savannah College of Art and Design.