P1 Brand

Artist and filmmaker Casey Neistat has been working on a series of very unusual shorts commissioned by Mercedes. Featuring their CLA Class sedan, Neistat has released two of the four parts via his YouTube channel. Check 'em out.

Nice work if you can get it.

Photos and videos courtesy of CaseyNeistat/Mercedes©2013

Perhaps one of the most fascinating facets of Formula 1 is the technological aspect of these bespoke racing machines.

Under the continued leadership of Ross Brawn, the 2013 Mercedes AMG Petronas team is enjoying their most successful season to date. In addition, they continue to publish interesting webisodes that help to illustrate and educate their growing fan base. Check the above short as Rosberg and Hamilton explain what, how and when the KERS (Kinetic Energy Recovery System) operates in their respective cars.

If you were a kid growing up in the 1970's, you probably had a fascination with both Farrah Fawcett and the Lamborghini Countach. It was probably the most exotic looking car for the era, and thanks to collectors like the one above, a few of the examples still occupy garages and roam the streets today. From the lens of Josh Clason and the folks at Petrolicious, watch this short on the 1971 Countach, When Outrageous Was Possible.

Another trailer for the upcoming feature length film, Rush, which recreates the 1976 Formula 1 rivalry of James Hunt and Nikki Lauda. The picture, directed by Ron Howard, is set to premiere on September 20, 2013. 

Video courtesy of RushMovie©2013

Cynical and editorial rants aside, this architectural residence, designed around the concept of showcasing a classic Ferrari BB 512i, is quite remarkable.

If you just happen to live in the UK, have a Costco membership and about £90,000 stashed in your wallet, then we've found the perfect purchase for you. That's right, Costco UK is selling these full size Formula 1 race simulators, which won't into your shopping cart, since we know it's already filled with a 55 gallon drum of pickles and a pallet of toothpicks.

From Autoblog.com-

The Lotus F1 Team has been posting some rather mysterious teaser videos on their Facebook page this week. With the Formula 1 Grand Prix of Monaco, the series' most historic and prestigious stop on the calendar, just days away, we can't help but wonder if we'll some sort of Daft Punk x Lotus F1 cross promotion....

XCarFilms presents a short retrospective on the iconic Toyota Supra, which is sure to spark some debate amongst the import tuners and JDM enthusiasts around the globe.

Video courtesy of XCarFilms©2013

As we approach Memorial Day, a weekend full of racing traditions, including the Indianapolis 500 and the Grand Prix of Monaco, we take a look at the classic, 1971 film, Le Mans. Starring Steve McQueen, who had a real life passion for motorsports, the feature length picture captures the drama of endurance competition.

Deus, the phenomenal, Australian-born moto/surf brand, just celebrated a one year anniversary of their only US retail shop. Located in Venice, California, the retail outlet features a hearty selection art, apparel, motorbikes, surfboards, coffee and hosts plenty of fun events. We're definitely fans of the label and their talented Creative Director, Carby Tuckwell.

Check the above video that captures The First Year of Postmodern Activities.