P1 Brand

Perhaps one of the most fascinating facets of Formula 1 is the technological aspect of these bespoke racing machines.

Under the continued leadership of Ross Brawn, the 2013 Mercedes AMG Petronas team is enjoying their most successful season to date. In addition, they continue to publish interesting webisodes that help to illustrate and educate their growing fan base. Check the above short as Rosberg and Hamilton explain what, how and when the KERS (Kinetic Energy Recovery System) operates in their respective cars.

Another trailer for the upcoming feature length film, Rush, which recreates the 1976 Formula 1 rivalry of James Hunt and Nikki Lauda. The picture, directed by Ron Howard, is set to premiere on September 20, 2013. 

Video courtesy of RushMovie©2013

If you just happen to live in the UK, have a Costco membership and about £90,000 stashed in your wallet, then we've found the perfect purchase for you. That's right, Costco UK is selling these full size Formula 1 race simulators, which won't into your shopping cart, since we know it's already filled with a 55 gallon drum of pickles and a pallet of toothpicks.

From Autoblog.com-

The Lotus F1 Team has been posting some rather mysterious teaser videos on their Facebook page this week. With the Formula 1 Grand Prix of Monaco, the series' most historic and prestigious stop on the calendar, just days away, we can't help but wonder if we'll some sort of Daft Punk x Lotus F1 cross promotion....

Here's a classic example of why drivers should stick to driving...

Watch this fun little promo from F1 World Champions, Red Bull Racing, as Vettel and Webber go head to head in a friendly competition to decorate an RB9. Obviously, this was shot months before the "Multi 21" Malaysian GP incident that has caused a competitive rift between the two.

We're proud to say, with confidence, that we could easily best both of these guys if assigned the same task....;)

How do you entertain the masses during a Formula 1 weekend in Austalia? Well, here's a pretty interesting clip that demonstrates a real time, performance comparison between two high-strung racing machines and a production sports car. Watch the Red Bull Racing F1, driven by David Coulthard, compete against the Red Bull V8 Supercar and a Mercedes AMG coupe, each with handicapped starts.

Video courtesy of Australian TV Ten©2013

On May 1, 1994, the legendary Aryton Senna lost his life whilst doing what he was born to do, pilot a Formula 1 car. One of his former teams, McLaren, pay homage to Senna with ten of his greatest moments. At the top of their list, Monaco. And to illustrate their logic, we've posted some of Senna's Monaco footage above, with an editorial by Sam Posey...

One of the most discussed driver/team lineup changes for the 2013 Formula 1 season has been Lewis Hamilton, who left his career-long position at McLaren Mercedes to join Nico Rosberg at Mercedes AMG Petronas. Replacing the 7-time World Champion, Michael Schumacher, who retired (again) at the conclusion of the 2012 season, Hamilton has already posted very competitive times in qualifying and consistent point-earning race results. No doubt, Ross Brawn and the Principals at Mercedes AMG Petronas are seeing immediate returns on their investment for 2013.

With the release of Ron Howard's Rush still a few months away, catch up on some of the James Hunt folklore over on The Selvedge Yard. Great words, photos and videos on the late Formula 1 legend.

We've been watching the progress of Ron Howard's latest film, Rush, for the past several months. Based upon the true story of the 1976 Formula 1 battle between Niki Lauda and James Hunt, the official trailer has been released and it's looking great. 

The feature length drama will be released in September and we hope it will help to spark public interest in the 2013 United States Formula Gran Prix.